"BUILD IT AND THEY WILL COME." was the Hollywood cliche from the 1989 movie "Field of Dreams". Build the baseball diamond and soon the players will come and play the game.
Unfortunately, when building a new website this cliche seems to be the primary course of action for many companies. Investing big money and hundreds of staff hours into a new website can pay incredible dividends and provide the perfect launch pad for new and existing products or services. But, what really happens when you launch a website with no marketing activity to back it up? Nothing happens.
To make an impact online you need to provide the viewer with great content and there is no better media than video.
A short video can make a big difference in the amount of time a viewer spends on your website.
YOUR VIDEO NEEDS TO INCLUDE THESE THREE MAIN TOPICS
1.) VIDEO TO INTRODUCE THE PROBLEM YOU SOLVE
Your video will first introduce the problem that your product or service solves. You need to answer this question. "Why does your company even exist?".
2.) VIDEO TO HIGHLIGHT YOUR KEY BENEFITS
You need to highlight the top THREE benefits that make the most impact to your viewer.
* Price?
* Timing?
* Quality?
3.) VIDEO TO MAKE A DIRECT CALL-TO-ACTION
Your video needs to make a very clear call-to-action. Do you want viewers to contact your sales team? Do you want to link the video to a hidden section of your website? Do you want viewers to email you directly? Be sure to direct your interested viewers towards the next step. Don't leave them guessing.
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Take the above advice and be sure that you make an impact with your online viewers.
Step 1 - Contact us and lets chat about your business.
Lisa Lyttle | Founder
The VIDEO Business
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