DEFINE YOUR CORPORATE MESSAGING IN ONE MEETING.
DO THIS ONE THING IN YOUR NEXT MEETING TO DEFINE YOUR MESSAGING.
In your next sales and marketing meeting, I want you to do this one simple exercise. Go around the room and ask everyone ONE question.
"WHY DOES THIS COMPANY EXIST?"
The next step is to, as a group, refine the answers into THREE single words. For example, "INNOVATION", "QUALITY", "BUDGET". Finally, as a group, I want you to go online and review the messaging on your home page. Do the three key terms that you have defined as a group match the current corporate messaging that online prospective buyers first see on your homepage?
MAKE A CHANGE.
If the messaging on your home page needs to change based on this one meeting, then get started and make the change. Another amazing way to utilize your three key terms, is by working with The VIDEO Business and producing a short video to explain your key products and services.
Contact us and let's chat about YOUR business.
Lisa Lyttle | Founder
The VIDEO Business
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