Maximize Your Trade show Bucks
IT IS COMPLETE MADNESS TO INVEST TIME AND MONEY INTO A TRADE SHOW WITHOUT CREATING A STRATEGY FIRST.
--- It's that time of year again. With the ever increasing list of shows and events to attend it has become clear that the majority of businesses don't get their moneys worth from their trade show investments.
MAKE A PLAN before you sign up for your next event and you will reap the magical rewards of strategic trade show marketing.
How many times have you attended a show or expo and come home thinking it was a waste of time and effort?
BEFORE
Months before the show you should already be compiling a list of people and companies that you want to visit your booth. These people are the reason to attend the show in the first place. They are you current customers, your leads and your prospects and you want to meet them face to face and discuss business. If you are lucky maybe you get the chance for a quick dinner with them.
The best way to reach your "BEFORE" list is with a video that reminds them of your business and it's key benefits. Let them watch the video on their own time when they are most receptive to learning more about you, not when you are face to face with them under florescent lights on the trade show floor.
DURING
When at the show, if you are participating in the expo, you must have a video at your booth. When you and the rest of your team are busy your video will attract more people and keep them occupied for the 30 seconds it takes for you to wrap up your current conversation. It's not rocket science but the art of managing your conversations on the show floor can be tricky. Let a video help you out.
AFTER
When you are home and rested now is the time to send out a thank you email to all of the visitors that registered at your booth. Your email should include the same video that they watched on the trade show floor. It will quickly remind them of who you are, what you do and why they should give you a call.
TRADE-"SHOW ME THE MONEY"
Maximizing the results of your trade show dollars doesn't need to be complex or time consuming. Putting in a little bit of effort before the show will ensure that everyone around the meeting table, after the show, will be more than happy to attend the show again next year.
Lisa Lyttle | Founder
The VIDEO Business
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